Zig Ziglar: Defining Success

Few have had as great an impact on as many people as Zig Ziglar. As a sales trainer, motivational speaker and best-selling author, Ziglar has helped millions of individuals improve not only their perspective on life, but, more important, their results.

After a bumpy start, Ziglar built a wildly successful career in sales. But the more he learned about selling and personal achievement, the more interested he became in motivational speaking. He wanted to help others attain the success he enjoyed. In 1970, while in his early 40s, Ziglar made a career shift and began to speak full time. Since then, he has engaged thousands of audiences and sold millions of books and audio programs, including the best-selling See You at the Top: 25th Anniversary Edition, which sold more than 1.5 million copies, and the audio program How to Stay Motivated. Exactly how many lives has the 83-year-old Ziglar touched? “We began counting the number of people Zig has impacted and had to stop at 25.5 million people,” says a spokesperson with the Zig Ziglar Corporation.

With his unique cadence and strong Southern drawl, Ziglar admonishes people to be specific about what they want to achieve, to be purposeful in their approach to personal development, and to help as many others as possible along the way. And though he is a dyed-in-the-wool believer in the power of positive thinking, there is nothing secret about his philosophy on achieving success. “Positive thinking won’t let you do anything,” Ziglar says. “But it will help you do everything better than negative thinking will.” His constant message is that success requires full engagement and hard work. When combined with an unshakable positive attitude and character, success is inevitable. Here are a few more of Ziglar’s tried-and-true strategies.

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